Best Inventions in 2017
Rihanna’s makeup line was one of the most talked about launches this year,
so it doesn’t surprise that her brand got listed in Time’s Best Inventions in 2017.
The artist’s main focus was that the line was diverse and it was made for woman
of every skin tone. She was 100% involved in the creation, every step of the way.
‘It was important that every woman felt included in this brand. We are so different
with our unique skin tones, so we started with the 40 foundation shades
straight out the gate’, she says.
Fun Fact: Some people were discussing how Rihanna came up with the name
Fenty for her line, while others were rolling their eyes knowing
Rihanna’s last name is Fenty!
Text: Kornelija Slunjski Photo: Fenty Beauty