©2017 In The Air NYC MAGAZINE

Nicki Minaj X H&M Collection

December 7, 2017

 

 

“Can't you hear that boom-ba-doom-boom-boom-ba-doom-boom-bass?” — because we sure can.

 

Ever since the release of H&M’s 12-piece collection

in collaboration with Nicki Minaj on Thursday, Nov. 30,

tweets and Instagram posts turned people’s keyboards into beating drums.

 

Although it has only been a few days, a lot of people are loving the edgy “Harajuku Barbie” inspired line.

Those of you who are die-hard Nicki Minaj fans probably know

that she coined this term long ago as a way to label her personal style as an artist.

 

 “One day I just woke up and put the two words together, because I love the Harajuku culture,”

she said in her interview with HipHopStan back in 2009. “…the way they dress is the way I am on the inside.

Free-spirited, girls-just-wanna-have-fun, kick-ass…”

 

The Harajuku culture she speaks of refers to a neighborhood around Tokyo’s Harajuku Station.

It is the nucleus of Japan’s most extreme cultures and fashion styles.

 

These aesthetics rarely adhere to what most people consider “normal

and lean towards breaking every possible rule on the list of fashion dos and don’ts.

 

Photo Source: Pinterest, Instagram

 

Whether it is through her spitfire lyrics or daring outfits, Minaj always aims to

provoke  reactions and turn heads.  However, over the course of her career the

extreme version of the Harajuku style has begun to fade which is evident in the new H&M collection.

 

While it still reflects her admiration of this Japanese culture, it has more of an

elegant tone seen through the balance of white, red, light pink and black.

 

Unlike other collabs between celebrities and top brands that might burn a whole in your wallet,

this special edition is affordable and available both in stores and online:

 

What are you waiting for? Go, go, go before it’s all gone!

 

Text: Andrea Grujic
Photo Source: H&M, Pinterest

 

 

 

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