©2019 In The Air NYC MAGAZINE

From Influencers to Italian's Hottest Designers: Circulli & Fiora

January 18, 2018

 Filippo Circulli & Filippo Fiora- well dressed Influencers-Turned-Designers who are standing behind

a popular fashion blog "The Three F" & label Edhèn. 

 

Italian duo first became known on Instagram, thanks to their impeccable outfits & expensive taste

for designer names. Their style captures the essence of sartorial street expression

with a signature Italian flare, while walking the fine line between femininity and masculinity.

 

It wasn't long until they came to the idea of creating a signature label of dressy, yet everyday shoe option. 

 

Cirulli was born in 1988 in Bologna and later moved to Milan where he graduated in Business Economy and

Marketing Management from Bocconi. At 23 he decided to do his MBA masters at Jiao Tong University.

It provided him with the needed experience, opened his mind to new ideas and further proved his affection to desing and aesthetics.


Born in 1987 in Cremona, Fiora graduated in architecture from the Politecnico di Milano.

His natural perception of beauty and detail would play a vital part in his fashion journey.

In his early 20's he debuted Italy’s first blog dedicated to menswear.


In 2010, they joined forces and created a platform that now has over 252,000 followers, their blog"The Three F".

 

Almost every fashion house now considers them as ambassadors and trendsetters in the men's fashion world.

 

In Europe, The Three F have collaborated with premier luxury brands like

Bulgari, Cartier, Chopard, Dior Homme, Giorgio Armani, Gucci, Lanvin, and Louis Vuitton.


Three years ago, as their brand continued to grow, they decided to extend their vision

into the competitive shoe market, creating the label Edhèn.

 

 

In their own words, Edhèn represents the balanced and universal dandy style,

the code that manages to speak just as powerfully to the heart as to aesthetics.

 

Their style tremendously shaped the way we view men's fashion today -

brave, provocative, unconventional, elegant and, of course classic.

 

Edhèn represents a cutting-edge vision which punctuates a man's daily act of dressing well.

 

Rebellious and with a lot of attitude against the monotony of classic silhouettes,

this label is the well-thought fusion of contemporary and innovative influences.

 

What sets apart Edhèn shoes from the rest is high-quality materials and traditional Italian handmade craftsmanship.

 

Despite the fact that they belong to the millennial generation, Fiora and Cirulli have remained

true to their heritage, and put quality and originality over quantity.


Today, Edhèn is carried by over 45 retailers globally.

 

The most significant markets are in Japan, the Middle East and China.

 

As they say, the goal is not to be present everywhere in the world, but fine those unique corners that

will embrace their styles and designs. They seek out the very best retailers and the next market on their radar is the U.S.

 

Of course, the invitations are numerous, thanks to excellent results in online sales.

 

It won’t be long before we find Edhèn in the fashion capital of the world: New York. 

 

 

 

Photo Source: edhenmilano.com

 

 

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